Copywriter, Brand Storyteller, Creative Strategist

Hi, I'm Sheryl. I’m a Senior Copywriter and Creative Strategist with 15+ years of experience driving content strategy and brand storytelling for leading beauty, aesthetics, and wellness brands like BOTOX Cosmetic, SkinMedica, Beautyblender, Peach & Lily, Sunday Riley, and For Hims & Hers. My career began in journalism, where I honed my ability to thrive under pressure and manage tight deadlines for nearly a decade (and yes, it actually was like Devil Wears Prada).

From working with publishing giants and large corporations to small, founder-led beauty brands with lean teams, I have learned to adapt my creative strategy to suit different brand cultures, team dynamics, and resource levels, all while maintaining a consistent, results-driven approach.

Today, I specialize in crafting SEO-optimized, high-converting content across social media, e-commerce, email marketing, and multi-channel campaigns. With a strong eye for brand voice and creative direction, I work cross-functionally to develop compelling content that connects with audiences and drives measurable growth, while adhering to legal and regulatory standards.

Whether it’s getting more eyes on a landing page, crafting the perfect product name, or developing content that resonates with your audience, feel free to reach out—I’d love to connect!